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Joe Weider
Joseph "Joe" Weider (November 29, 1920 – March 23, 2013) was a Canadian bodybuilder and entrepreneur who co-founded the International Federation of BodyBuilders (IFBB) alongside his brother Ben Weider. He was also the creator of the Mr. Olympia, the Ms. Olympia and the Masters Olympia bodybuilding contests. He was the publisher of several bodybuilding and fitness-related magazines, most notably ''Muscle & Fitness'', ''Flex'', ''Men's Fitness'' and ''Shape'', and the manufacturer of a line of fitness equipment and fitness supplements.
==Life and career==
Weider was born in Montreal, Quebec, Canada, to Louis and Anna Weider, Polish-Jewish immigrants from the town of Kurów in Poland. He published the first issue of ''Your Physique'' magazine in 1936 when he was 17 years old, and built a set of barbells out of car wheels and axles the same year out of the family garage on Coloniale street in Montreal. He designed numerous training courses beginning in the 1950s, including the Weider System of Bodybuilding.
He married Hedwiges "Vicky" Uzar; together they had one child, Lydia Ross (mother to Weider's three grandchildren), and subsequently divorced in 1960. During his marriage to Vicky Uzar he had met Betty Brosmer, who was then the highest paid pin-up girl in the U.S.〔Mike Steere ''Brothers of Iron'', p. 120, Sports Publishing LLC, 2006 ISBN 978-1-59670-124-3〕 In 1961 Joe and Betty married, and she began working alongside him as Betty Weider. Betty and Joe together authored books on bodybuilding.〔''The Weider Body Book'', Joe and Betty Weider, Contemporary Books (1984) ISBN 0-8092-5429-8〕 Joe, Betty and Ben together were the co-founders of the International Federation of BodyBuilders. In 1995, he appeared in the Charlton Heston and Peter Graves film, ''America: A Call to Greatness'', directed by Warren Chaney.
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